About Us
The Team
What's Next is built by me, Adam R Farley. I'm an indie developer and engineering manager with over 10 years of experience. I'm passionate about creating privacy-first productivity tools that put users in control of their data and digital experience.
Learn more about my background and journey →
My Mission
At What's Next, I believe productivity should enhance your life, not complicate it. I'm building the next generation of personal productivity tools that respect your privacy while delivering intelligent assistance.
My Vision
I envision a world where technology serves humanity rather than exploiting it. My goal is to create AI-powered tools that are privacy-first, local-first, and designed to amplify human potential without compromising personal data.
Why I Started What's Next
Traditional productivity apps force you to choose between powerful features and privacy protection. I refused to accept this trade-off. What's Next was born from my belief that you can have intelligent, AI-powered assistance while maintaining complete control over your personal information.
My Approach
Privacy by Design
Every feature is built with privacy as a fundamental requirement, not an afterthought. Your data stays on your devices, under your control.
Local-First Technology
Our apps work offline and sync when you want them to. No internet required for core functionality, no surveillance, no data mining.
Open Innovation
We believe in transparency and user empowerment. Our goal is to give you tools that you truly own and can customize to fit your needs.
Sustainable Business
We build products people want to pay for, not products that harvest data for advertising. Our business model aligns with our users' interests.
My Values
- Privacy First: Your data belongs to you, always.
- User Empowerment: Tools should serve users, not platforms.
- Transparency: No black boxes, no hidden agendas.
- Accessibility: Great tools should be available to everyone.
- Sustainability: Building for the long term, not quick profits.
Join My Journey
I'm just getting started. What's Next represents my vision for how technology can enhance human productivity while respecting human dignity. I invite you to join me in building a future where your tools work for you, not against you.
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