About Us

The Team

What's Next is built by me, Adam R Farley. I'm an indie developer and engineering manager with over 10 years of experience. I'm passionate about creating privacy-first productivity tools that put users in control of their data and digital experience.

Learn more about my background and journey →

Contact Us

Have questions, feedback, or just want to say hello? I'd love to hear from you.

The Mission

At What's Next, I believe productivity tools should enhance your life, not complicate it.

My goal is to create powerful tools that are fast, respect your privacy, are friendly on mobile and integrate all the most powerful technology available.

Principles

Privacy by Design

Every feature is built with privacy as a fundamental requirement, not an afterthought. Your data stays on your devices, under your control. We build products people want to pay for, not products that harvest data for advertising. Our business model aligns with our users' interests.

Local-First Technology

Whats Next works offline and sync when you want them to. This means instant edits, access to your data all the time. No internet required for core functionality, no surveillance, no data mining.

Bring Your Own Data

We believe in transparency and data empowerment. Our goal is to give you tools that you truly own and can customize to fit your needs. Even after you cancel your subscription, you can edit, export your data and run your scripts.

A Toolbox

Tools should support you. Users have bristled at forced AI interactions. Whats Next has scriptable workflows using traditional programming with API access to language models. You can build out scripts using the language models as well, optionally. You can bring your own models too.

Join My Journey

I'm just getting started. I invite you to join me in building a future where your tools are not for targeting ads, but built for you.

Ready to Own Your Productivity?

Experience the future of privacy-first productivity tools. Start your free trial today.